While the marketing landscape is dynamic, some strategies have been more than others. Outbound marketing aims to start a conversation about new websites or products, quickly spreading their existence through a series of new and conventional marketing methods. While most websites now focus exclusively on inbound marketing to attract more visitors and revenue, outbound marketing can further help marketing efforts to deliver better results. From emails, mass messaging and even modern tools such as WhatsApp, there are many different ways in which sites can increase visits to their site and improve their profits with the help of outbound marketing.
Popular Outbound Marketing Channels
1. Email Marketing
As per a survey by the Direct Marketing Association, emails offer an average ROI of 122% which is almost 4x higher than other marketing channels like paid search and social media. Websites can use targeted email campaigns to generate more revenue. However, email marketing is a lot more than just sending a few emails every day.
Tips for Marketers on Email Marketing
a. Build High-quality Email List
b. Avoid Overselling
c. Prefer using Autoresponder Sequence
d. Subscribe for Email Marketing Software
2. WhatsApp Marketing
While WhatsApp marketing is not a traditional outbound marketing channel, with a monthly user base of more than 1.5 billion people, it can surely play a significant role in the success of your website.
Be it marketing the products offered on the website, communicating with the customers, announcing offers, conducting market surveys, or provide customer support; there are many different ways in which websites can use WhatsApp.
Tips to Optimize WhatsApp Marketing:
a . Offer Customer Service in Real Time- WhatsApp offers text-based chatting, video calls, and voice calls. All these different channels can be used by websites to provide customer support in real time and improve their service quality and prove their loyalty to the customers.
b. Create WhatsApp Groups- WhatsApp allows users to create groups with up to 256 members. With the help of this feature, websites can create a collective chat to interact with the customers and also let customers talk to each other. The groups can be used to inform customers about products, new posts on the website, surveys, and more while creating a community.
c. Use Multimedia- To keep the customers interested, websites can also use multimedia like images, videos and even emojis on WhatsApp. However, websites should never send direct Amazon links on WhatsApp as it is against Amazon Associates Program Policies
3. Bulk Message Marketing
With the world going digital and the number of mobile owners across the globe consistently rising every year, mobile marketing now cannot be ignored by websites. Among all the different ways to promote websites through mobile phones, one of the most popular is bulk message marketing.
More than 7 billion text messages are sent every year, and more than 90% of the messages are read within the first 3 minutes as per research by The State of SMS.
Apart from being result-oriented, bulk messaging is also highly cost-efficient as compared to other mobile marketing methods. Just like WhatsApp marketing, bulk messages too can be used in many different ways. They can be used for promoting products, send coupons and offers, collect user feedback, and more.
Tips to Optimize Bulk Message Marketing:
a. Add a Clear Call-to-action
b. Keep it Short and Crisp
c. Know the Message Frequency