It's always a good time for business owners to think about the most effective business marketing ideas.
Optimize Your Emails
Most people feel like they get a lot of emails. Some may say too many, yet 86% of consumers prefer email when communicating for business purposes.
Long story short: email shows no signs of slowing down because of how effective it is.
Email marketing for business owners is an important but tricky business. Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions.
Check over this list:
1. Sender address: Make sure your emails are coming from a recognizable sender name, preferably a business address.
2. Subject line: Does it tell the reader what's next? Is what’s next worth clicking? If not, you'd better head back to the drawing board.
3. Design: Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?
4. Call to action: What is your call-to-action (CTA)? Do the recipients know what you want them to do? Is it easy for them to do it?